Values are core to your business
They are the key things to focus on, to illustrate what your business is famous for and good for educating your staff.
First, let’s have a look at exactly what core values are. They are a set of beliefs that are in alignment with your company and its aspirations. It serves the purpose of being the identity and the face of your business. In the modern business world, a lot of business owners can sometimes be distracted by the smaller technical details and product development however these core values are essentially what makes a company run nice and smoothly.
These core values are also great for educating not only potential customers about what your business is all about but also your own staff so that they know what type of organisations they’re working for and the values of their new employer. Also, if the public has a clear and transparent understanding of what your companies core values are this can certainly benefit you competitively when it comes to appealing to them.
Some examples of what core values for your business can include: -
- Being accountable for business decisions
- Creating a healthy work-life balance
- Being committed to delivering excellent service
- Helping create a local community
- Encourage diversity within your employment strategies
- Empower and encourage employees to be all they can be
- Take ownership and responsibility of the business and all your employees
- Promote health and safety in the workplace
These are just some of the core values that you could implement in your business.
It’s not always necessary to include any that you can think of but more the select few that really represent the business and what you and it are passionate about. Once you’ve decided on which of these core values represent your company the next thing to consider is how you’re going to want to portray this to your customers and to the public. It’s okay saying that you’re committed to deliver an excellent service but they’re going to want to know how you’re going to go about delivering on this assurance so they as the customers can reap the benefits.
These core values are almost certainly going to want to be included on the about us page on your website, as this is where visitors will go to straight away if they’re unsure of you as a business and your services or products, and so this is the opportunity for your business to take advantage of this uncertainty and convince them that you are the business they’re going to want to buy from due to your core values being in alignment with what they expect and want to see from a business.